Public Relations is a dynamic course both in practice and theory that has undergone remarkable achievements over the years. It has attracted the interest of many as a discipline. Student taking this course will benefit from the richness of research and theory that has been done there before and the current trends in public relations. The evolution of public relations will be recounted and thus give context to the profession. Further, students will also benefit from gaining an understanding of how technology continues to shape and reshape the practice of PR and how the same becomes a platform for misinformation and rumor that can damage the name and reputation of a good organization. This course will also explore the ethical issues that arise on a day to day practice of PR, and the strategic actions that ought to be taken to avert a crisis.
- Teacher: Ms. Wambui Njoroge